Branding starts with strategy.
There’s no shortcut: you have to set your intention as a business first.
But it can’t end there. You need to follow through on that strategy with every new decision you make.
That’s execution. And arguably the part that matters most, because your customers can actually experience it.
… to refund policy.
… to product design.
Every business decision impacts how customers perceive your brand.
The translation of strategy into reality can take imagination, discipline, and steadfast faith in what you stand for.
Branding Examples in Real Life is a new series that showcases how other brands have done this, so you gain the inspiration to implement your own.
The first in the series:
What’s your “Work Happy.”? How have you implemented it across your customer experience?
Tell us about it in the comments below!