How to Craft a Compelling Intro. Talk about your business with clarity and conviction.

Craft a Compelling Intro for Your Business

I used to do a thing I call Introduction Roulette. Early in my business, I was a “strategic marketing consultant” to one person and a “crusader for purpose in our careers” to another. My online …

How to (Finally) Identify Your Ideal Customer

A question from Cathy, owner and lead designer at I’m struggling with identifying a common ground around what makes people MY clients beyond the obvious that they a) love my design and b) can …

Are You Clear on Your Craft?

“You’re so in your element right now!” Has anybody ever said that to you? What were you doing when they said it? I’m a bit of a nut about natural talent. I’ve always been fascinated by people who are exceptional at what they do.