You have to be fully on board with something before you can make real change.
A couple of weeks ago, I shared my personal reasons for challenging myself to overcome my tendency to be an undersharer. The response has been awesome and I’m planning the upcoming free challenge right now. But first, I’m sharing a roundup of my strongest arguments for why you should join this movement.
I want you to be really ready for this!
Now, I don’t believe there are many hard and fast rules in building your business, only opportunities to grow. So please don’t take any of this as another “should” I’m asking you to tack onto your to-do list. It’s simply an invitation to challenge yourself if it feels right, with the understanding that there is lots of incentive to do so.
- Building more trust and staying top of mind.
- Being memorable and liked so that people will think to buy from you.
- Connecting more fully with your audience.
- Feeling expressed and known for who you actually are.
- Getting your important messages out there into the world.
Not every reason will be equally compelling for everybody, but I believe wholeheartedly that, together, they do create one true rule for business owners trying to find fulfillment and success:
You have to show up, speak up, and share more than the minimum.
Dig into these reasons for taking the challenge, and my hope is that you’ll come out feeling riled up and ready to bravely break out of your shell for the right reasons.
5 Good Reasons to Become a ‘Sharer’
… if you want to be a successful business owner and fulfilled human being.
1: You need to be present.
“The most present people are the most influential.”
– Brendan Burchard
I like Brendan’s use of the word “present” here instead of the usual “consistent,” which I know you’re already incredibly familiar with (and guilted by.)
When you show up for your people, it sends a message that builds trust and affinity.
And we really underestimate how often we need to interact in order to stay on people’s radar. We think that people are watching (and criticizing) our every move, but they’re not. They’re not paying that much attention. If your interactions are rare, people will miss them and you’ll slip their mind.
I’ve had thrilled clients come back a year or so later saying they totally forgot I could help them with a particular thing. I wasn’t present for them, and I missed out.
2: You need to be memorable.
You can be the best at what you do and still have a forgettable brand presence.
This was a huge eye opener for me last year, when a mastermind partner sincerely pointed out that my newsletters felt dry and were lacking any real sense of who I was. Up to that point, I took pride in the fact that I didn’t bother people with unnecessary details about me, but she got my attention.
I thought of many the small business brands I had bought from in the past couple of years, and what had really drawn me in and tipped the scales on buying. And I realized with complete surprise that every single brand I loved had shared (on top of great content) pieces of themselves and their story that had nothing to do with what they were selling. Every. Single. One.
I was blown away by the personal details I remembered about people: their love for craft beer or tacos, their New York apartment, their dog, their husband’s fun interruptions on their livestream — seemingly useless details that stayed with me and helped me feel like I knew them.
If, like me, you’re not convinced that sharing more of who you are matters to your audience engagement, do this exercise yourself and see. I do believe there’s an art to this, which is something we’ll cover in The Undersharer’s Challenge.
3: To really connect, you need common ground.
We are engaged when we find that we have something in common with someone; when we relate to their experiences, ideas, and ideals. If you’re the expert all of the time, sticking purely to how-to content and talking at your audience, there will be an inevitable divide.
You’re an expert in your craft, but they’re not. So, where do you find common ground? In other areas of your life and business!
4: You need to be expressed.
“Darling, you feel heavy because you are too full of truth.
Open your mouth more. Let the truth exist somewhere other than inside your body.”
– Della Hicks-Wilson
How this speaks to me. I used to think that “self-expression” was about wearing your hair bright pink or piercing your ear more than once. I thought it was something people did when they wanted attention. I’ve learned better.
Self-expression is something you do for yourself, because you have to. It’s deciding to choose real connections with people and letting them learn who you actually are.
Dr. Brad Blanton has changed my life with his book Radical Honesty. He talks about the physical effects of withholding and hiding your truth. He talks about the jail we’ve created in our mind that keeps us “safe” from ridicule or discomfort.
If you’ve become an expert at not making waves and avoiding the judgment of others, chances are you can relate to this. For many of us, the Undersharer’s Movement will be a jail break from our own over-protective minds.
5: You DO have something to share.
Many of us hold back because of the noise. We don’t want to add to it, and we don’t want to be part of it. I get that, but it’s flawed.
Because so often the people that avoid the noise are the ones with the most thought out, original ideas. They’re the introverts with the rich inner world and the over-thinkers with deep wisdom and insights.
Your ideas matter, and you have to give them a chance to cut through the noise.
Your voice matters, and you have to believe that you, too, deserve a space on the floor.
And if you hold back, if you don’t try, someone else will inevitably step into your place. (Maybe you’ve already experienced this, multiple times.)
Nobody else sees the world the way you do, and you have something fresh and different to bring to the “noise,” I assure you. Yes, people are overwhelmed, but they will never stop growing and seeking the art, guidance, inspiration, and community to help them do that. There is room for you, if you choose to take it.
The Most Important Reason is Your Own.
Becoming a better sharer means finding your real and honest message and freeing it from the safe clutches of your over-thinking mind. It means showing up and connecting without pretence; being present and real for the people that want to engage with you.
The benefits are big and undeniable, but why you “need to” do this doesn’t matter nearly as much as why you want to. You have to land on the reason that feels most important to you. This is something we’ll do on the first day of the Undersharer’s Challenge.
So come join us and let’s start chipping away at those undersharer tendencies together. It’s a worthy fight, and it’ll be easier to win together!